1
2
National primetime TV spots for a brand in need of an approachable voice in an oversaturated (and saccharine) market. These bad boys helped Yoplait own a campaign that became the second most successful in General Mills history.
Chief Creative Officer: Dennis Ryan
Executive Creative Director: Mike Fetrow
Group Creative Director: Vince Beggin
Creative Director: Brian Hurley
Art Director: Cameron High
Producers: Henni Iwarsson and Joel Dodson