Hi, I'm April (Swinson) Smasal and I grew up in the middle-of-nowhere Wyoming, where it seemed the career options were limited to rodeo queen and writer. Foregoing the lure of an impressive belt buckle collection, I opted for the word thing. After moving to the Midwest and pursuing writing in college, I decided to stay and work as a writer and creative director for agencies like FAME and Olson, creating for brands with names you likely recognize: Lancôme, Caribou Coffee, Aveda, Sunkist, FAO Shwarz, Target, General Mills, Illume and Saucony. As a freelancer, I go by the name Mo Gladly and love creating voice and personality for brands big and small. I live in St. Paul with my husband, Nick, my baby boy, Hank Danger, and very cute, but very spoiled French Bulldog, Arnold E. Biscuits. I go back to Wyoming to visit often, but my name never appears in any rodeo programs.

Google, Neiman Marcus, Target, Aveda, Adidas, Illume, Post-it, Sephora, Gussi, 3M, General Mills, Aurora Health Care, Time Warner Cable, Saucony, wet-n-wild, Lord and Taylor, Lifetime Fitness, Caribou Coffee, Polaris, Anthropologie, Willow, Schells Brewing Co., Rae Wellness, Cuyana, FAO Schwarz, Whole Foods, Bright Health, Delta Airlines, Minnesota Vikings, Lancôme, Häagen-Dasz, Anytime Fitness, Bissell, Explore Minnesota, Zevia Kids, Best Buy, Airly, The Bar Method, Environmental Defense Fund, Metrii